3.22.2003

I want to know whose bright idea it was to make Dentyne Ice Arctic Chill flavored gum taste exactly like Robitussin cough syrup. I'm reading Fast Food Nation, so I know someone at International Flavors and Fragrances in New Jersey is probably responsible, and I'd just like them to know it was a bad idea. Robitussin does not taste at all similar to an "Arctic Chill". Everytime I chew a piece of this gum, I'm jolted back to memories of childhood flus and colds. Not the greatest marketing technique.

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